When I look at my own body of work and I see that I’ve accomplished the style that I’ve always strived for in which are simple, clean, and a touch of minimalism. But there is always room for improvement in these areas. When I see all of my work in one place, I can’t believe that I made these pieces myself. Looking back where I started in Digital Tools class and today, it’s fantastic to see the growth and improvements overtime. The work represented here shows how my professors have always said that I have a strong sense of concepts. I’m able to get the message across with my ideas with my work.
The experience of putting together a gallery show has been quite significant. It shows how vital group communication is when preparing for an art show. The ability to keep everyone on the same page, and move forward together on the same idea. Overall, the process of setting up an art show has inspired me even more with ideas for future projects. I definitely want to explore more with poster designs. Recently, I’ve been looking at posters created by Graphic Designers, and the way they implement patterns heavily into their work resulting in beautiful, and abstract imagery.
This poster was a continuation from the Grand Circle Travel poster and a further study of the vintage style in race/automobile posters. The biggest challenge with this project were two things. The first challenge was to try to replicate the racecar by a digital photo created personally by me from a video game. Trying to clean out the background without compromising the vehicle itself was difficult. Although it was a challenge, my knowledge and skills with Adobe Illustrator had improved, and I was able to isolate it at my best. The second challenge was to try to create motion using shapes and brushes to capture the vehicles in motion. It was tough to visualize how these shapes and gradients work together to create this cohesive sense of motion.
The result was to utilize the negative space, and not to over complicate the setting or else things could get lost in translation. Overall, I am pleased with the results as well the positive reaction received at the Senior show. I would like to create more of these posters in the future since I’m a car enthusiast. This could possibly lead to a potential business in several scenarios.
The most interesting aspect of this project was actually the opportunity to create a vintage poster. It’s something that I’ve never done before but always had great interest. At first, I thought I had a keen sense of how I wanted to approach my concept, but it didn’t work out. The idea was to implement several significant pieces from New Zealand into a poster. But I had to go back the drawing board and simplified my concept even further which led to the champagne pool concept. The champagne pool is a popular tourist attraction, but it was the colors of the water that drew my attention. And with the help from Daryl, he introduced me to some really neat vintage posters to look at whether it be a vintage poster from the past or a modern approach of vintage posters. I noticed how flat shapes are highly emphasized and shadows.
Those were the two elements that I’ve implemented into my poster with a touch of a grainy-texture to give off that vintage feel. Color and typography played a key role for this poster. Finding the color to balance the green, blue, and orange was important. Therefore, the shades of grey compliments this. I thought choosing a sans serif type would be suited best since it’s surrounded by flat, and jagged shapes.